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Standard users

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Embed users

When embedding Omni externally, use the email parameter to associate the embedded user with an email address, which is typically their known work email. If an embedded user adds their email as a recipient and no existing Omni user is found with that email, Omni will treat the embedded user — along with their user attributes — as the recipient. This is useful when enabling Personalize delivery with recipient user attributes.

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Email-only users

To programmatically work with email-only users, check out the APIs for managing a single user or managing users in bulk.
An email-only user is a recipient of a delivery that isn’t associated with an Omni account.
  • View a list of email-only users by navigating to Settings > Users. Click the Email-only tab to view the users, which will only display if there is at least one email-only user receiving a delivery.
    Deleting email-only users also removes their email from any deliveries where they were recipients.
  • Assign user attribute values for dynamic content. Refer to the Assigning user attribute values section of the User attributes guide for instructions.